Optimizing Post-Conversion: Maximizing Your "Thank You" Page
It seems people often get focused on more traffic to their site and higher conversions, and put little effort into making their existing conversions become returning visitors, future shoppers, brand advocates and spend more money.
Thank You A "Thank You" page can provide a wide array of different options to your existing conversions that can maximize the average spend and increase your customer lifetime value. A good "Thank You" page can turn a one-time business engagement into a lifetime business opportunity. It will allow you to build a relationship with a customer and not just capture them.
Business-to-Consumer (B2C) Conversions Instead of chasing new customers, you can always generate extra income from up-selling or cross-selling your products. It’s a fact that 30 percent to 67 percent of all people can be up sold at the time of purchase.
After a customer has purchased an item you can offer a second item, a subscription to your newsletter, RSS feed, or an ongoing email course. If they subscribe you have the ability to offer them upgrades, or new items or a continuous basis.
General "Thank You" Page Rules of Thumb
•Be Consistent If someone fills our your form and goes to a page that looks nothing like the page where they filled out the form, they may worry that they did something wrong, or that they didn’t understand the form. They may hit the “back” button to go reread the form before they even read what’s on the thank you page!
•Be Specific Clearly explain what just happened, what to expect, and what (if anything) the subscriber needs to do.
•Inform and Educate It’s a good idea to remind your customer to check for an order confirmation by email (show which address to add to “safe list” on your thank you page). Remind customer to check junk mail folder and let them know when and if they should expect a response.
•Set Expectations Try to give an estimate of how soon they should expect this email (within 24 hours max). Also let your customer know if they will receive additional emails when items ship (especially if you use multiple warehouses and items may ship separately).
•Reassure Use 'Thank You' pages to reassure customers that their transactions were successful and provide comprehensive FAQs to alleviate any post-purchase anxieties.
Aaron Wall points out a well done Thank You page by BBSdocumentary.com. This "Thank You" page tells a story and makes the customer feel like they made the right decision in the purchase to ease any buyer's remorse.